Read about ecosystem appreciation » Read about the creative learning organisation » Read about individual and collective action » Read about co-creation projects » Read about sub-missions » Read about value generation capability » Read about unconditional service disposition » Read about coaching and leadership proficiency » Read about Rich Co-creation expertise and experience » Read about mission » Read about intent (two expressions) »
Read more about coaching triads


Intent is the enterprise’s heartfelt desire to serve the world in a particular way.

Intent fuses into a single entity the concepts of purpose (why the enterprise exists, now and always) and vision (a depiction of how the world will be when the enterprise is fully manifesting its intent).

Read more about intent

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Mission is an enterprise-wide programme of work aimed at manifesting the enterprise’s intent within a given timeframe.

The term has been borrowed from the field of space exploration, and is not a synonym for vision or purpose.

In a world-enriching enterprise, the entire workforce is focused on accomplishing the enterprise’s mission and manifesting its intent.

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Every member of a world-enriching enterprise contributes to the accomplishment of a single mission. This gives rise to a number of sub-missions, as shown here:

Mission, sub-missions and co‑creation projects

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Co‑creation projects

Each sub-mission spawns a portfolio of projects. Team members initiate and expedite these projects through a methodology called Rich Co‑creation.

You can find a brief description of Rich Co‑creation in column 2. There is a detailed introduction to the methodology here.


Read more about the five categories of co‑creation project

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Individual and collective action

The value generation capability (disposition, knowledge and skills) required to initiate and expedite a co‑creation project is cultivated in the creative learning organisation.

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Value generation capability

The purpose of a world-enriching enterprise is generating maximum value for its customers or service users, and the wider ecosystem of which it is but one interdependent part. Through this pursuit, the enterprise is enriched as a natural consequence.

In the end, an organization is nothing more than the collective capacity of its people to create value.

Source: Who Says Elephants Can’t Dance, by Lou Gerstner, former chairman and CEO, IBM.

The ‘collective capacity’ mentioned here is the enterprise’s value generation capability. In a world-enriching enterprise, this capability is cultivated in a parallel structure called the creative learning organisation.

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The creative learning organisation

The value generation capability of a world-enriching enterprise is cultivated in a structure of coaching triads, creative learning syndicates and clans.

This parallel organisation serves as a training ground for the enterprise-wide practice of Rich Co-creation and provides a setting in which the workforce becomes a creative powerhouse.

Continued in column 2 →

The creative learning organisation
Continued from column 1
Start at the beginning

Random House Kernerman Webster’s College Dictionary provides 16 definitions of power when used as a noun (view them). Two are relevant here:

  1. The possession of control or command over others.
  2. Ability to do or act; capability of doing or accomplishing something.

In a legacy enterprise, power means command and control, represented by the boxes and lines of the organisational chart. An individual’s power to make decisions, allocate resources and organise work is determined by his or her position in the hierarchy.

In a world-enriching enterprise, power is a person’s inborn ability to create the new and generate value.

Read more about creative power

Everyone, including the CEO, is a member of a coaching triad that meets monthly to review each person’s contribution to the accomplishment of the enterprise’s mission, address any issues, and experience the giving and receiving of unconditional service.

Structure of the three-person coaching sessions

Four triads form a creative learning syndicate that convenes bi‑monthly to review members’ coaching practice, discuss the giving and receiving of unconditional service, and acquire Rich Co‑creation know-how.

A clan is a community of practice—the practice being Rich Co‑creation. It is formed of six learning syndicates (24 coaching triads; 72 employees). Held every six months, a clan meeting is a community gathering, a professional forum, a talent showcase, and a place where people gain Rich Co‑creation exposure and experience.

Read more about the creative learning organisation

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Rich Co‑creation know-how and experience

Rich Co‑creation is the principal means by which a world-enriching enterprise plans, designs and expedites projects that contribute to the accomplishment of its mission.

Rich Co‑creation is a way of getting things done in which all interested parties work together from the outset and on an equal footing, with the aim of generating maximum value for all constituents of the enterprise ecosystem.

‘Interested parties’ are all those whose contribution, co‑operation and consent are vital to the successful completion of the project.

Read about the philosophy, principles and practices of Rich Co‑creation

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Coaching and leadership proficiency

In a world-enriching enterprise, coaching and leadership are synonymous, and everyone is required to be a coach-leader, regardless of their formal role or job title.

A coach-leader is fully committed to helping colleagues create the new and generate value. The required capability is acquired in the coaching triads, creative learning syndicates and tribes.

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Unconditional service disposition

Unconditional service is selfless action taken by an individual or group on behalf of others, motivated by a heartfelt desire to generate experienced value.

Unconditional service is not a concept. It cannot be taught. People must experience it, as both a giver and a receiver. The coaching triads provide a forum in which the giving and receiving of unconditional service is experienced repeatedly, eventually becoming a habit.

Read more about unconditional service

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