Rich Co-creation models, methods and tools

This article is part of the Rich Co-creation collection

Please note that no rewards are received from any of the enterprises mentioned below or elsewhere on this website.

In any enterprise, two types of work are undertaken:

Continuous work This type of work has no start or end point. It keeps on rolling along — day in, day out.

Examples: Processing invoices, greeting visitors, driving a truck, talking with customers, running an IT helpdesk.

Project work This type of work has a clear start and end point. It is generally undertaken by a team, often with members drawn from different functions and hierarchical levels.

Examples: Conceiving and launching a new product, improving a business process, solving an intractable problem, creating an advertising campaign, carrying out a reorganisation.

Contribution, co‑operation and consent

Rich Co-creation projects are planned and designed by a project team that includes all those whose contribution, co‑operation and consent are vital to the successful completion of the project.


These are some of the ways in which ecosystem constituents might contribute to a co‑creation project:

  • Talk about their realities and perspectives
  • Outline their value requirements (e.g. needs to satisfy, interests to protect)
  • Share knowledge
  • Offer ideas
  • Provide insights
  • Give feedback
  • Participate in the implementation work

Key question for innovators and change agents:

  • What contribution does this project require from the various ecosystem constituents?
  • How can this be secured?


In a generative enterprise, co-operation means responding to requests and advancing the co-creation project rather than obstructing its progress.

Key question for innovators and change agents:

  • Whose co-operation is required?
  • How can this be secured?


The co-creation project can quickly hit the buffers if one or more ecosystem constituents has not given consent, either tacitly or explicitly. This consent should never be taken for granted.

If you are wondering how consent differs from co-operation, consent is required at critical stages of the project, whereas the need for co-operation is continuous.

Key question for innovators and change agents:

  • Who can delay or scupper the project by withholding their consent?
  • How can this consent be secured?

As a consequence, co-creation projects often involve large numbers of employees, customers and other ecosystem constituents, and project team members will need expertise in designing, organising and facilitating large-scale, multi-stakeholder gatherings.

In a generative enterprise, this know-how is gained in a parallel structure called the creative learning organisation.

Read more about the creative learning organisation

Collaborative gatherings

Collaborative meetings and events are always custom-designed by a team that includes a subset of the eventual participant group.

There are three main types of collaborative gathering:

Type 1: Pre-designed and facilitator-led (e.g. Real Time Strategic Change, Future Search).

Type 2: Impromptu and self-facilitated (e.g. Open Space Technology, BarCamp).

Type 3: A combination of Type 1 and Type 2 (e.g. OpenSpacePlus).

Tools for planning and expediting co-creation projects

Expedite: to complete a project or task quickly and effectively.

From Latin expedīre, literally: to free the feet (as from a snare).

Team communication, collaboration, productivity, workflow and project management tools

Asana Web and mobile application that helps teams track their work.


Confluence (Atlassian)

Doist | Todoist productivity app | Twist asynchronous team communication app.

See My Company Tried Slack For Two Years. This Is Why We Quit. by Amir Salihefenic, founder of Doist, on Fast Company.

Facebook Workplace

Flow “When spreadsheets, whiteboards, and sticky notes aren’t enough. When team task management apps like Todoist and Trello are too light, or online project management tools like Asana and Wrike are overkill.”



IBM Connections

Mattermost Open source Slack alternative.

Microsoft SharePoint

Microsoft Teams Part of Office 365


Parabol Action Real-time prioritization dashboard.

See A Stepping Stone to Self Organization, by Jordan Husney.


See Slack vs Facebook Workplace, by Max Sather, August, on Medium.


Trello A collaboration tool that organizes projects into boards, showing what’s being worked on, who’s working on what, and where something is in a process.

See How To Bring Your Spreadsheet-Loving Team Into Trello, by Anjuan Simmons.


Wrike Cloud-based collaboration and project management software.


Visual collaboration tools

Wall-mounted Graphic Guides® from Grove Tools.

Example: Context Map

Context Map, from Grove Tools, Inc.

Video and web conferencing services





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