Rich Co-creation is a collaborative innovation and change methodology.
In a generative enterprise, Rich Co-creation is the predominant way of planning and expediting project-based work.Invented by Jack Martin Leith, Rich Co‑creation is a purpose-led, egalitarian way of getting things done in which all interested parties (stakeholders and beyond) work together from the outset and on an equal footing to bring forth a mutually-beneficial result and generate maximum value for customers or users, other stakeholders, wider society, and, as a natural consequence, the enterprise itself.
Here are some examples of a mutually-beneficial result:
- A new product, service, facility, establishment or event.
- A renewed sense of purpose.
- A new vision, business model or strategy.
- A new organizational design.
- A new way of working.
- The dispatch of an intractable problem.
In a generative enterprise—one that seeks to enrich the world—every team uses the Rich Co-creation principles and practices to plan, initiate and expedite projects that contribute to the accomplishment of the enterprise’s mission, thereby manifesting its intent.