Now-to-New is a term I came up with in the early 1990s to denote a shift from the present situation (Now) to what’s need instead (New).
From Now to New, and from the possibility of value to realised value

Read the story of how Now-to-New came into being

It has evolved into a practical philosophy with associated methods for transcending the mundane, creating the new and generating abundant value for customers or users and other beneficiaries.

Now-to-New principles and practices incorporate insights (example) gained during my wide-ranging inquiry into how the new comes into being and how this changes into that, beyond prevailing theories and methods.

I was able to put my discoveries to the test during three decades spent providing consulting services in the areas of breakthrough innovation, system-wide change and multi-stakeholder co-creation, working in the UK and internationally with a large and diverse group of businesses, government bodies and nonprofit organisations.

See the names of some former clients

A Now-to-New project starts with a need or desire to bring something new into being, and ends when the value generation potential of the creation has been fully realised.

The new creation could be, for example, a physical product, a service, a facility such as this website, a better way of working or a new reality that’s preferable to the current one.

Away from the workplace, Now-to-New wayfarers undertake projects such as establishing a YouTube channel, launching a campaign for restoring a former railway line, setting up a community radio station, revitalising a struggling community or founding a nonprofit organisation.

Throughout the course of the Now-to-New project, attention is directed towards the value that will be experienced by the various beneficiaries when the fully formed creation is introduced to the world.

Theories, frameworks, models, processes and methods can be useful, but they do not create anything.

Now becomes New through purposeful action, such as that of the Now-to-New wayfarer deploying mind, body and spirit to imagine tantalising possibilities and bring them to fruition.

The image below provides a new way of accessing website content. It has five clickable areas. Some of the linked pages are works in progress, and these will be completed during August.

Read about meetings for advancing Now-to-New work Read about enablers of Now-to-New work Read about the Now-to-New wayfarer's three action modes Read about the embodied Now-to-New model Read about the embodied Now-to-New model Read about value and value generators
If you have any questions, observations or requirements, please send me a note.

Jack Martin Leith
Bristol, United Kingdom

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Making the transition from design thinker to Now-to-New wayfarer

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