Jack Martin Leith

Now-to-New is a term I came up with in the early 1990s to denote a shift from the current situation (Now) to what’s need instead (New).

Read the story of how Now-to-New came into existence

Back then, Now to-New was just an umbrella term covering innovation, change and problem solving work.

It evolved into a practical philosophy and collection of methods for transcending the mundane, creating the new and generating significant value for customers or users and other beneficiaries.

The Now-to-New principles and practices are grounded in insights gained during my lifelong inquiry into how the new comes into being and how this changes into that, beyond prevailing theories and methods.

I was able to put my discoveries into action during three decades spent providing consulting services in the areas of breakthrough innovation, system-wide change and multi-stakeholder co-creation, working in the UK and internationally with global corporates, government bodies, other public sector organisations, social enterprises, arts organisations, charities, startups and consulting firms – top tier and boutique.

This website, a non-commercial venture, is where I share my findings with aspiring Now-to-New practitioners.

Please send me a note if you have any questions or observations.

About Jack Martin Leith

Making the transition from design thinker to Now-to-New practitioner

Now-to-New: origin and evolution

Some actual Now-to-New projects selected from my casebook

Examine a typical Now-to-New project from start to finish

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